SWISSPER TALK #006 - What influence do influencers really have?

November 30, 2021

What influence do influencers really have on us and our purchasing decisions? What role do the ever-growing group of nano- and micro-influencers actually play today? And what do parasocial relationships have to do with it? In this episode, communications expert Lars Berger gives us some exciting answers.

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Version française:
https://www.youtube.com/watch?v=Xt-07tc4ies

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