Over the past three months, we implemented a micro-influencer campaign for HelloFresh. The online delivery service provides households with prepared ingredients and recipes. This way, you can cook balanced meals yourself, without shopping and without stress. The cooking boxes are delivered directly to the doorstep at the desired time.
Swissper supported HelloFresh with 175 Swiss micro-influencers to increase brand awareness in Switzerland and attract new customers. They tested the cooking boxes and showed the entire process from ordering to preparing the meal in 1242 story slides. They shared the delicious end result with their community in 175 posts. In addition, their followers received a discount code. The results were impressive: 34028 interactions on their posts and an engagement rate of 19.3% on their stories. Our micro-influencers are already in the starting blocks for the next wave. We're excited to see their new posts. Let's get cooking!
Do you also want to benefit from micro-influencer marketing? Write us: info@swissper.ch
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