The recommendation of a friend or acquaintance is the best advertising. Especially nowadays, and especially on social media.
With the content of our nano- and micro-influencers, brands place their products and messages in the desired target group in an authentic way. Our content creators have a close relationship with their followers and thus enjoy a high level of credibility in their communities. We advise our clients on all topics related to social media and influencer marketing. Our campaigns are always individually designed and their performance is measured and evaluated until the end.
SWISSPER has the largest pool of nano/micro influencers in Switzerland. Our influencers cover all Swiss language regions as well as different interests. We have the right content creator for every brand.
Content is King! Our nano- and micro-influencers create unique and creative content. On their social media channels, they thus act as authentic brand ambassadors.
Through their social media channels, our nano- and micro-influencers reach their communities and can address them in a targeted way. They post about brands and products they love.
We offer holistic consulting on social media marketing. Our influencer campaigns expand the marketing mix and increase awareness and reach.
We help companies to successfully place sustainable products and services with an environmentally conscious target group by using Green Creator. SWISSPER's mission is to bring together brands and Green Creators whose values and focus topics match. Thanks to a perfect brand fit, messages are communicated credibly and authentically.
Green Creators are constantly on the lookout for new opportunities and products that promote a more sustainable lifestyle. After all, sustainability is an integral part of their way of life and it's hard to imagine life without it.
It has been shown that people between the ages of 18 and 35 in particular are very interested in making their lives more sustainable. It is precisely these age groups that are prominently represented on social media and use platforms such as Instagram or TikTok several times a day.
Our Green Creators place great value on transparency and fairness and communicate quite openly with their community.
Brands from a wide range of sectors can benefit from nano/micro influencer marketing, whether they are in beauty, fashion, food & beverage, tourism, events, sports, or other sectors.
Nano- and micro-influencer marketing is an important part of the digital communication strategy. For startups and SMEs as well as for large corporations.
Whether you want to promote a one-day event, for example, or run longer, recurring campaigns in all language regions, nano/micro influencer campaigns help achieve these goals.
Here are a few examples of different campaigns we have implemented for our clients.
SWISSPER's pool consists mainly of nano- and micro-influencers (and some selected macro-influencers). We divide the influencers into four categories: Nano-Influencers (0 - 1500 followers), Micro-Influencers (1500 - 30,000 followers), Macro-Influencers (30,000 - 1 million) and Celebrity-Influencers (over 1 million followers).
The advantage of nano/micro influencers over "bigger" influencers is the higher credibility they enjoy with their followers. With many, smaller influencers, you achieve a higher, real reach. Engagement is the goal for many brands on the Internet today. Because those who really interact with the brand also consciously perceive it. Pure reach is a relic from TV times.
Users are more likely to interact with content from people they know personally than with content from celebrity influencers. Nano- and micro-influencers therefore have a significantly higher engagement rate. This increases the relevance of the post and its credibility with the desired target group. SWISSPER campaigns achieve an engagement rate of over 8% on average, which is significantly higher than "classic" influencer campaigns.
82% of Swiss people are active on social media.
22% of them use the app daily.
TikTok is the fastest growing social media channel.
Millenials are inspired by influencers in their buying behavior.
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