BRUTAL LOKAL - 10 of our influencers supported the launch of the new Vivi Kola products with a small, but powerful campaign. Our content creators tested the different new products - Vivi Tea, Vivi Mate, Vivi Kola Bio and Suivie - and shared their favorites in creative content pieces on Instagram and TikTok.

Through the careful selection of the creators, a very good brand fit was achieved, which made the content of the influencers appear authentic and was thus very well received by their communities. This was reflected in the great performance - the content pieces achieved a total of almost 100,000 impressions and around 10,000 engagements. The SWISSPER campaign was able to sustainably increase awareness of the new Vivi Kola products and also delivered great user-generated content for the brand.