After a successful campaign in 2022, we also implemented an influencer campaign for Ochsner Sport 's 26 Summit project in summer 2023.

10 content creators from German-speaking and French-speaking Switzerland each climbed 2 different peaks and recorded their impressions of the hikes and their personal summit moments on Instagram under the hashtag #26summits2023. The creators explained the 26 Summit project to their followers and motivated their communities to join them on their hikes.

For this year's campaign, we also had an "intensive creator" who hiked around 10 different peaks during the campaign and created a large amount of breathtaking user-generated content.

Branded content ads were placed to further increase the reach of the content in the target group - the campaign achieved a total of around XXX impressions on Instagram.

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