The power of the algorithm:
The Instagram algorithm decides which posts end up in which feed and in which order.
If a photo or video gets a lot of likes or comments, it signals to the algorithm that the content is interesting for many users. Accordingly, the post is placed higher in the feed. But not only the number of interactions, also how fast a post generates engagement is crucial for the algorithm - the faster the reaction of the users, the more likely the algorithm is positively influenced.
The Nano-/Micro-Influencer campaign is running - how can you support it?
To make the biggest impact possible with your SWISSPER campaign, it's important that you actively support it and be active on your own social media channels. Some of the most important tips on how you can support your Nano/Micro Influencer campaign are:
Follow hashtag
By following the unique hashtag of your SWISSPER campaign, you can keep track of all feed posts that are part of your nano/micro influencer campaign.
Likeand comment on posts
The more likes a feed post receives within a short period of time, the more people will see the post in their feed, i.e. the higher the reach.
Share posts
Share the nano/micro influencers' posts in your feed or story. On the one hand, this increases the reach of the nano/micro influencers' posts and, on the other hand, you yourself benefit from authentic user-generated content.
Interact with social media users
Respond to comments and @mentions of your brand - this shows your (potential) customers that they are taken seriously and motivates them to engage further with your brand. Every user who comments on posts from your nano/micro influencers or your brand is a potential lead.
If you lack the time or resources to support your SWISSPER campaign during its runtime, we offer to do this for you as part of a social media takeover during the campaign's runtime.
For questions about SWISSPER and our services, contact Miguel at. mwe@promotion-tools.ch or book a no-obligation video call directly via the following link: Book Appointment
swissper.ch
instagram.com/swissper.ch/
facebook.com/swissper/
linkedin.com/swissper/
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