Social media marketing is constantly evolving, and it's important for businesses to stay up-to-date on the latest trends in order to effectively reach and engage with their target audiences. Here are some of the top social media marketing trends not to miss in 2023:
User-generated content (UGC) is any form of content that is created and shared by users themselves, not by brands or companies. Consumers trust and are more likely to interact with content that comes from their peers. In 2023, companies will increasingly rely on UGC to build brand trust and loyalty. Companies can encourage and facilitate the creation of UGC by, for example, hosting contests, setting up special hashtags, and collaborating with content creators. For example, companies can work with nano- or micro-influencers to create content that promotes their brand while giving the target audience an authentic voice.
As attention spans get shorter, businesses need to create and share shorter, more concise video content. Short-form videos are videos that are less than a minute long, and are tailored to specific platforms and optimized for mobile viewing. Platforms like TikTok and Instagram Reels have already proven the popularity of short-form videos, and we can expect to see more businesses jumping on this trend in 2023. YouTube has also jumped on this bandwagon and last year introduced YouTube Shorts, a feature that allows users to create and share short videos directly on the platform. Companies that want to reach their target audience via social media should put a focus on the short-form video format in 2023.
As more consumers use multiple social media platforms, companies need to develop a cross-platform content strategy to reach their audience where they are. Cross-platform content is the creation of content that can be easily customized and shared on multiple social media platforms. Each platform has its own unique features and audience, so businesses need to tailor their content to that platform. Instagram, for example, is known for its visually appealing content, so businesses should focus on creating high-quality images and videos for this platform. In addition, companies should also ensure that messaging and branding is consistent across all platforms so that audiences can easily recognize and identify with their content regardless of platform. For example, this may mean using the same logo, brand colors, and tone of voice across all platforms, and ensuring that the overall message and call to action are consistent. With cross-platform campaigns, companies have the opportunity to communicate the same message in a different way (appropriate for each platform), creating additional touchpoints for their customers.
In addition to the major social media platforms such as Instagram and TikTok, there are also some emerging platforms that are expected to continue to grow in importance in 2023. These platforms include:
Pinterest is a visual search engine and social media platform where users can discover, save and share ideas on various topics and interests. The platform has been around for a few years, but it is expected to become even more popular in 2023. One of the main advantages of Pinterest compared to other channels is that it is very effective in boosting e-commerce sales, as users are in a discovery mode and are more likely to buy than they are on other channels. Besides, Pinterest has a high engagement rate and a high click-through rate, which makes it a great platform for businesses that want to increase their website traffic.
Twitch is a live streaming platform that was originally created for gaming content, but has since expanded to include a variety of content such as music, art, and talk shows. Twitch has a large and engaged user community and is expected to become even more popular in2023 as more and more people use live streaming as a form of entertainment. Twitch offers companies a unique opportunity to engage with their target audience in real time and create a more immersive and interactive experience. Companies can use Twitch for product demos, Q&A sessions, live events, and more. Overall, Twitch offers businesses a new way to connect with their audience, increase brand awareness and drive sales. It's a platform that businesses should keep an eye on in 2023 as it continues to grow and evolve.
If companies keep these trends in mind and adapt their social media marketing strategies accordingly, they will be well positioned to effectively engage with and engage their target audience in 2023.
We are happy to support you in the development of your social media strategy or in the creation of content. Contact us at hello@swissper.ch or book a call with one of our experts right here: Book a Call!
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